SEO stands for Search Engine Optimization. It’s the process of improving a website so that it ranks higher on search engines like Google, Bing, or Yahoo. The better your website ranks, the more likely people are to find it when searching for things online.
Think of SEO like trying to make your shop stand out on a busy street. If you decorate your shop with bright colors, catchy signs, and keep it neat and tidy, more people will notice and stop by. SEO works similarly, but for your website. It involves strategies to make your site attractive to search engines, so it appears at the top of search results when someone searches for something related to your business or topic.
Example:
Imagine you own a bakery, and someone searches for “best chocolate cakes near me” on Google.
If your website has:
- Relevant content (like a blog post about chocolate cakes or descriptions of your cakes on the menu),
- Keywords (phrases like “best chocolate cakes”), and
- Good website performance (quick loading times, easy navigation),
Google is more likely to show your bakery’s website on the first page of results.
Why is SEO Important?
Attracts More Visitors: Better ranking means more clicks.
Builds Credibility: If you appear at the top, people trust your site more.
Increases Business Opportunities: More visitors mean more chances to sell your product or service.
By doing SEO, you’re helping people find what they’re looking for more easily—and ensuring it’s YOU they find!